Branding
A strong brand creates a powerful first impression, tells your unique story, and sets you apart. It’s more than just a logo; it’s the personality, voice, and vibe that connects with your audience on an emotional level.
Alpha Sigma Alpha
As the Director of Marketing & Communications at Alpha Sigma Alpha, I led the charge on an exciting rebranding adventure! From refreshing the organization’s visual identity to fine-tuning its messaging, I ensured every detail aligned with our dynamic, evolving mission.
We didn’t stop there—our team brought key stakeholders along for the journey, providing hands-on training, orchestrating a seamless rollout, and keeping a sharp eye on post-launch analytics to measure success. It wasn’t just a rebrand; it was a transformation that energized our community and propelled us toward our goals!
Magazine
Brand Standards
The brand standards are the one source of truth for Alpha Sigma Alpha’s new brand. Putting together these standards upholds the integrity of the brand through its visual elements.
The Phoenix of Alpha Sigma Alpha also underwent major changes. A new logo was created and the design of the magazine reflects a more modern look and feel, incorporating many fun design elements.
Fraternity Communications Association
As part of FCA’s Centennial Celebration, the organization sought ways to honor FCA’s past and look to the future. In the logo, the quill is a main focus, a nod to past brand iterations while incorporating the speech bubble as a nod to the communications roles of each FCA member.
