Content Creation & Social Media
Engaging, value-packed content grabs your audience’s attention, while a well-planned social media approach ensures that content reaches the right people at the right time. It’s not just about posting—it’s about connecting, storytelling, and turning casual scrollers into devoted fans who can’t wait to see what’s next!
Join a Sorority Week
Join a Sorority Week was an exciting week-long content campaign with the National Panhellenic Conference designed to spotlight the incredible stories of sorority women and showcase the life-changing benefits of membership. Bursting with engaging content, the campaign rolled out daily on Instagram, Facebook, and X (formerly Twitter), sparking conversations and inspiring connections. The result? A 23% surge in followers and a reach of over 50,000 accounts organically—proof of the campaign’s powerful impact and vibrant energy!
Stop The Drops
When the COVID-19 pandemic struck, it caused mayhem across college campuses. We at the National Panhellenic Conference partnered with public health experts and the White House communication team on the #StopTheDrops promotion focused on education about how the virus is spread, the danger of COVID-19 to young adults, and ways to reduce or stop the virus’s transmission. The campaign resulted in 558,511 video views and reached over 150,000 accounts on Instagram and X (formerly Twitter).
